Mushaf Tulis Bersama

INVESTOR MESSAGING

KATA KUNCI PITCHING
"The Language That Gets You Funded"

Framework komunikasi strategis untuk meyakinkan berbagai tipe investor

🎯

CORE VALUE PROPOSITION KEYWORDS

Kata kunci yang harus ada dalam setiap pitch kepada investor

📈 MARKET & OPPORTUNITY

"TAM Rp 500 miliar"

Total Addressable Market yang massive

"First-mover advantage"

White space in Islamic collective artifacts

"Blue ocean strategy"

No direct competition, creating new market

💰 BUSINESS MODEL

"90% gross margin"

Profitability yang sangat tinggi

"Asset-light model"

Scalability tanpa heavy inventory

"Network effects"

Value increases with user growth

💡 INNOVATION & DIFFERENTIATION

🔗

TECHNOLOGY EDGE

"First Quran NFT platform"

Pionir di niche yang belum tersentuh

"Phygital product"

Physical + Digital hybrid model

"Digital twin on blockchain"

Immutable digital legacy

🎨

PRODUCT UNIQUENESS

"Transformative experience"

Meaningful over transactional

"Competitive moat"

Operational complexity barrier

"Emotional ROI"

Return on Investment emosional

📊 FINANCIAL HIGHLIGHTS

NUMBERS THAT POP

Angka-angka yang membuat investor tertarik

💰 FINANCIALS

90%

Gross Margin

ROI Year 1

Projects Break-even

70%

CAGR

📈 UNIT ECONOMICS

Customer Acquisition Cost (CAC) Rp 3 juta

Lifetime Value (LTV) Rp 69 juta

LTV:CAC Ratio 23:1

Payback Period 3 months

🎯 NUMBERS TO MEMORIZE

Rp 500 miliar

TAM

90%

Margin

27,000

Pesantren

236 juta

Muslim

🚀 ELEVATOR PITCH TEMPLATES

15-SECOND

⚡

"We enable communities to create handwritten Qurans together, preserved forever on blockchain. 90% margins in Rp 500 miliar market."

30-SECOND

🎯

"Schools spend millions on events without legacy. We provide Quran handwriting projects where 300 people create one Quran, each getting NFT certificates."

60-SECOND

💎

"We've identified a white space: communities want meaningful activities that create lasting legacy. With 5 pre-orders proving 90% margins, we're seeking Rp 500 juta to scale."

🎭 MESSAGING BY INVESTOR TYPE

🏦

VC/ANGEL INVESTORS

"Scalable platform play"

In growing Islamic economy

"Network effects"

Community lock-in mechanism

"First-mover advantage"

In Islamic Web3 space

❤️

IMPACT INVESTORS

"Social enterprise"

Preserving cultural heritage

"Triple bottom line"

People, Planet, Profit

"Community empowerment"

Through technology democratization

🤝

STRATEGIC INVESTORS

"Synergy opportunity"

With Islamic education companies

"Cross-selling leverage"

To existing customer base

"Technology licensing"

Platform as a Service potential

✨ MEMORABLE SOUNDBITES

Phrases that stick in investors' minds

🎯 FOR INVESTOR DECKS

"90% margins, 100% meaning"

"Where tradition meets blockchain"

"Democratizing spiritual contribution"

📰 FOR MEDIA & PR

"Crowdsourcing the Quran"

"Blockchain meets kaligrafi"

"Digital wakaf for modern age"

🎯 THE ONE-LINE PITCH

"We're building the platform for Islamic communities to create and preserve handwritten Qurans together, combining physical artifacts with blockchain technology."